Published by Qiosk.com September 2008
 
A MESSAGE TO OUR READERS
 
While Digital Magazine News has been on hiatus, to our great gratification, many subscribers who had been reading us for years told us they hoped that DMN would resume.

Now we're back...and this bimonthly enewsletter version of DMN will be dedicated as ever to providing the useful, quality content you've come to count on.

Our mission is unchanged: to provide a valuable resource for all who need to stay on top of digital magazine developments, leverage the technology and its marketing potential to maximum advantage, and get the real-deal info to assess the format's ROI potential for your specific titles or companies.

Qiosk continues to be DMN's publisher, and we encourage your input, including opinions on digital mag topics, case studies, and suggestions for article topics or helping DMN better serve your needs.

Please send any comments or ideas to this email address:
publisher@digitalmagazinenews.com

Dan Schwartz,
President and Publisher,
Qiosk    
LINKS
 


Qmags: The World's Newsstand
 
First Look at PennWell's 2008 Digital
Magazine Survey: What's Changed Since 2004?
Gloria Adams

After four years of tracking digital reader behaviors and attitudes, audience development chief Gloria Adams offers insights on what's changed--and just as important, what hasn't changed. Full Article and Tables

Why Do You Subscribe to This Digital Publication?

  2007 2008
Easy to Save 65% 67%
Environmentally Friendly 56% 61%
Ability to Search Issues 51% 52%
Easy to Forward 48% 48%
More Timely Than Print 43% 45%
More Convenient Than Print 40% 42%
Prefer Reading On Computer 30% 34%
Other 6% 6%
 
Source: PennWell Digital Reader Surveys

Today, nearly two-thirds of digital magazine readers consider environmental friendliness an important benefit of the format—nearly as many as those citing ease of archiving as a key benefit.
Crossing Borders With Digital Editions
For B-to-B publishers looking to expand international reach, digital editions can offer a solution to the two key obstacles: timeliness and cost. But as always, the bottom line depends on your business model and markets. Here's what you need to know to determine if offering non-U.S. digital editions to non-U.S. readers makes sense for your titles. Full Article
 
Updates
 
Publishers: Continued Squeeze in '09 Will Drive Digital Growth As publishers "look forward" to another year of escalating costs and not-greatly-improved advertiser spend, B-to-B's like Access Intelligence (VP-audience development Sylvia Sierra shown here) and special interest consumer titles are looking to expand use of digital editions, or even go digital-only. More
 
 
 
Consumer Publisher Uses Digital to Build Print Equity Modern Luxury Media lays out the case for using digital editions and other digital platforms to enhance overall audience reach and both print and overall advertising performance—and practices what it preaches. More

Insider Insight
 
Why Digital Magazines Will Succeed Going Forward

"Resistance to digital magazines is futile," according to John Weir, principal of WeirMedia, a U.K.-based Web consultancy and publisher and creator/editor of the Digital Magazines blog. Why? Here's how Weir responds to publishers who "inundate" him with questions about the viability of digital magazine editions. More
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