Digital Magazine News

Published by Qiosk.com

Editor: Karlene Lukovitz

Jan/Feb 2009

To Sell Integrated, the Media Have to "Get It" First

By Karlene Lukovitz

As part of covering all kinds of media for a variety of business publications over the years, I've reported on digital magazines since their inception.

This cross between print and the Web was intriguing from the first, but it came with a lot of question marks, most of which boiled down to: How well would readers and advertisers take to it? Skepticism being a basic tool of the reporting trade, my own "wait and see" stance has been in place for about 10 years now.

Frankly, when first asked to dig into the current scenario for DMN, I wondered how much there was to cover–positive, negative or otherwise. Sure, digital magazines are still around, but isn't all the real action in Web sites, social media and mobile? Aren't digital magazines a "transitional" technology?

The probing process continues, but one point that's clear... More

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Print/Digital Combo Strategies:
New Dynamics, New Solutions

Business and consumer magazines alike are increasingly employing dual print/digital strategies. Here's a look at how three different titles–Business Insurance, U.S. News and Outside's Go–are using variations on these strategies with the common goal of cost-effectively adding value for readers and advertisers in the context of today's changing publishing economics. Full article

Updates

Lightwave Featuring Embedded Video on Covers

A video blog from the editorial director is one of the business title's interactive enhancements as part of transitioning to digital-only and redesigning to make maximum use of the format's capabilities. More

Ebony page, big pix, on Google Book Search

Google Building Digital Archives of Magazine Content

The search giant will digitize back issues at no cost and share any ad revenue generated online. No one's expecting a windfall, but enhanced traffic to titles' Web sites could benefit online ad sales. More

BPA Rules On Digital Site Licenses

The audit bureau's board rejected a proposal to make license distribution qualified, but publishers can now highlight this non-qualified data throughout the statement. More

Periodicals, Standard Postal Rates to Jump 4% On Average In May

Changes affecting sortation could cut both ways. More